COSTAR is an aid to the quality of your LLM prompts.
It’s an acronym:
- Context
- I am the owner of an awesome tattoo parlour
- Objective
- I am looking to write a headline and description for the main hero banner of my website
- Style
- Write it in the form of narrative and conversational
- Tone
- Write it with a sarcastic, witty tone
- Audience
- The audience are people who like tattoos
- Response
- I want a very short headline, and short description
It’s fairly straightforward but…
Style and tone … very similar but different.
Results
Headline:
Your Mom’s Gonna Love This One.
Description:
We turn poor life choices into permanent art—just kidding (kind of). Walk in, ink up, and leave with a story your grandkids probably shouldn’t hear.
This is actually quite funny
Headline:
Regret Nothing. Except That One Time.
Description:
We make badass tattoos for people who probably thought this through. Come get inked by artists who know skin better than your ex ever did.
The style and tone really do make a difference.
More Results
1.
Headline: This Is Your Sign (Literally).
Description:
Tired of thinking before acting? Perfect. Let’s tattoo that impulse.
2.
Headline: Your Skin. Our Playground.
Description:
You bring the canvas. We bring the chaos, precision, and sarcasm.
3.
Headline: Ink First, Questions Later.
Description:
Regret is for the boring. Let’s make some permanent mistakes together.
4.
Headline: We Tattoo. You Pretend It Didn’t Hurt.
Description:
No pain, no story. And trust us—you’ll want to tell this one.
5.
Headline: Because Therapy Wasn’t Working.
Description:
Some people talk it out. You? You get inked. We respect that.
6.
Headline: Art That Bleeds a Little.
Description:
We turn your midlife crisis—or your first heartbreak—into body art worth showing off.
7.
Headline: Your Ex Hates Us Already.
Description:
Make it bold, make it loud, make it permanent. Just like your bad decisions.
8.
Headline: Built on Bad Ideas & Great Execution.
Description:
Our artists? Insanely talented. Your tattoo idea? Probably insane. Perfect match.
9.
Headline: Not Your Average Scratch ‘n’ Sniff.
Description:
Custom ink. Sharp needles. And a whole lot of attitude. Welcome home.
10.
Headline: Cool Ink. Bad Influence.
Description:
Come for the art. Stay because we enabled your rebellious phase—again.
Style Cheatsheet
- Formal – precise, no contractions, academic
- Informal – chatty, relaxed, slangy
- Concise – sharp, to-the-point, minimal fluff
- Descriptive – vivid, sensory-rich, flowery
- Narrative – storytelling, chronological, scene-based
- Technical – detailed, factual, jargon-heavy
- Persuasive – convincing, strong claims, calls to action
- Conversational – easygoing, as if talking to a friend
- Poetic – rhythmic, metaphorical, emotionally rich
Tone Cheatsheet
- Friendly – warm, inviting, “you got this!”
- Professional – respectful, confident, polished
- Sarcastic – ironic, cheeky, biting
- Excited – enthusiastic, energetic, lots of exclamation!!
- Serious – focused, grave, no fluff
- Motivational – encouraging, empowering, uplifting
- Humorous – funny, lighthearted, witty
- Cynical – skeptical, dry, biting
- Empathetic – understanding, compassionate, soft
Have fun!
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