We had a meeting with a fairly large online company today and the discussion was over generating large amounts of website content for them in a reasonably clever fashion.
Turns out Google doesn’t mind AI content really, as long as it sticks to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and a few other things.
People will use search engines less, but they will still be used as a supplement to language models. Language models are to search engines, what social media was to websites – i.e. websites used to be of primary importance, but social media took over. Now, likewise, language models have slightly taken away the dominance of search engines.
So it’s still worthwhile having a content strategy.
I think ultimately it looks like Google will reward the best of human + AI, so there is going to be some human skill requirement needed. Humans + AI will outscale humans without AI so now it’s at the point that to even ‘play the game’ you need to be strapped up with AI.
The questions is, what happens when everyone can produce high quality:
- video
- music
- programming
- writing
- graphics
?
We are soon going to find out.
Judging by the AI music i’ve listened to, I would suggest that musicians are in a pretty bad situation; and larger agencies who produce video (not full on editors) or adverts are at risk of being massively undercut by more nimble groups.
The nightmare is thinking that all of a sudden that everyone is going to be your competitor but humans are inherently lazy, and not everyone is going to take full advantage of AI and will stay in their lane.
It’s difficult when you think the mountain you have to climb is insurmountable (because the market will be flooded with competition) but ultimately this is now the time where individuals or small groups of people can compete at a much higher level. Will large organisations be able to manoeuvre as quickly? Probably not, but they have larger budgets to throw at AI.
We are the last generation who will remember what the world was like before AI.
Anyway I’m tired. Today’s successes were:
- More R&D. Still playing with web crawler taking sitemaps and RSS feeds, crawling multiple pages and blending with LLMs. Will do a video on it soon.
- Meeting with large online company
- Onboarded developer onto a project
- Got some admin done
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