Journey Of Launching An AI Startup. Win or Perish Challenge 2025!

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  • Day 9 – Energy, Marketing and AI Agents

    Day 9 – Energy, Marketing and AI Agents

    Once you’ve hit your 40s, you truly realise that actually health is wealth. It’s so easy to just think that earning money is the cure to all your problems and is the key to happiness. We are literally indoctrinated with it from birth.

    In previous life chapters I burnt myself out many times. IT work is basically infinite if you choose it to be… and doing so will consume you. I’ve always said to newcomers to the industry that the easiest thing to do is to get a 9 -5 developer job and be happy with it. Take time off, relax, paid holidays, maternity, corporate benefits, sick pay, etc.

    But self-employment is a much different game.

    And part of that game is about making sure you look after yourself. I’ll post more about this in the future.

    Today I woke up earlier than normal, did my exercise and then went to the library for my remote working space today. The main goal for today was getting my landing page up and running so I can get Stripe to verify that.

    I’ve written today’s work diary here – mainly about wordpress and marketing.

    As i’ve said before… I’m getting the platform in place so that I can start building stuff on it, whatever I choose to do.

    I’ve decided to begin my offerings as one which helps other navigate through the AI space but also leveraging all the dev experience I’ve already got. The next six months will be a steep learning curve as I catch up on concepts, tools, market choice and most importantly, practically implementing AI tools and building my own.

    I’ll also need to start getting a team together. But that’s a side note for another time.

    Point is, my offering is to help others navigate through their own AI transformation, together with any other web stuff they need (I’ve suddenly realised I quite like online marketing) and the ones who sign up to the monthly service will get lifetime access to all products I build for free.

    Will this work?

    Well, the value is in my consultancy plus development. That’s already proven over the last twenty years. The added value is helping them study their business within the context of AI transformation. Also, I’m thinking of a few ideas that can deliver more value like industry reports, a selection of the best YouTube videos on AI… and then the value on top will be the AI Platform that I want to build toward.

    So what’s the end point on the AI Platform?

    Essentially, AI Agents.

    Everyone eventually will have their own AI Agent. How that works exactly I don’t know yet… but we will all have a ‘digital twin’ of some sort and this will abstract away a hell of a lot of things for us, and help us navigate through life more effectively.

    They will know everything about us – hopefully as a standard this is all encrypted and private rather than hosted in the cloud. Because they have this context, they will be able to offer individual advice, provide reminders, etc, etc.

    People will have AI agents… and companies will have them also. Buildings, cities, governments, etc. And then i’m sure a lot of the James Bond villains of the world envisage one overriding one that monitors and calls the shots… Aladdin anyone?

    Use your imagination.

    So that’s where I want to move towards. I am totally aware the big boys will be doing this already … but I’m fairly certain I can build something with my own twist to it, and if I build it, I’m sure as I keep going I may find a niche that it can fit into.

    That’s it for today.

  • Day Nine – Work Diary #5 – WordPress, Marketing, ChatGPT

    Tired today but wanted to get my thoughts down in a work diary.

    WordPress is a really good platform.

    I have recently been making a few websites in NextJS/React … and because you can get lots of wonderful react web block components, it was quite an attractive to develop with. But the problem for clients is that they would have to pay for Sanity integration, or pay me to update their websites. Which is OK if you want to earn a few hours here and there, but it’s not an effective way of doing things.

    I forgot how good WordPress is. For some reason I became a typical developer snob of WordPress. But the ecosystem has seriously improved. I don’t know too many other CMS’ with the most recent being Statamic. I’ve had a glimpse at Sanity on React but that’s about it. Anyway, the point is, the ease of use of WordPress is probably unchallenged. It’s really easy to get up and running. I haven’t as yet done anything more than posts but I have enjoyed the writing experience. Everything just works as you want it to.

    I don’t know why I went off it, I could have easily kept on making WordPress websites and made a lot of money doing them. Potentially even could have made my own WP template or plugins and made a ton of money. But I decided to move onto more complex software stuff, which is fine.

    I wonder what CMS’, or indeed the internet will look like in 20 / 40 years. I may make it to 40 years but not much beyond that in all probability. At any rate, I will see a glimpse of the future. Will WordPress be around in 40 years? Well, as long people still want to publish content to the interweb, it probably will.

    Anyway, the point is, WordPress is really good. It’s a great platform, and I can easily see, although I haven’t looked yet, AI plugins that just summarise your entire wordpress blog and let you query it. I may well build that just to see how easy it would be to integrate. Would be good to have my own WordPress plugin for that anyway.

    Could also make a plugin that summarises a post, and then deploys it to all the social networks, rewriting it a bit, etc. Fairly obvious stuff but cool nonetheless.

    Eerie Positive Reinforcement from ChatGPT

    The other day I copied all of my posts and put them straight into ChatGPT. Here’s what it said:

    Your blog reads like a mix between a tech founder’s diary, a strategic playbook, and an experimental lab for AI, marketing, and self-discipline. It’s got rawness, vision, and momentum—exactly what you need at this stage. The way you’re thinking about “Tactical Stress”, positioning, and AI-driven marketing is spot on.

    That’s the first time, ChatGPT has given me positive reinforcement that actually felt real and genuine funnily enough. Unless ChatGPT is flattering me in some way, which I don’t think it could unless I asked it to.

    Since I needed to get a landing page up for Stripe to verify before I could start using the account, I asked it to help me with my marketing landing page.

    ChatGPT is good at tightening up marketing language, as long as you give it detailed context and your own starting point

    AI / LLMs certainly raise the bar in work quality. I still believe the human element is essential. I sent an AI email yesterday and it felt wrong afterwards. There’s something non-genuine about it. Even though it was a tweaked version of my own.

    Anyway, I showed it a version of my landing page. Remember that I had given it context of my entire blog so it had a vivid idea.

    Where to Go from Here?

    Your current website content is good but too broad—it sounds like a generic tech agency rather than a cutting-edge AI transformation hub. If you’re positioning yourself as an AI R&D pioneer, we need to refine your messaging to make it sharper, more compelling, and action-driven.

    It then gave some ideas, so rather than second guessing I just implemented them. Of course, I still am doing this manually at this point

    I’ve taken some screenshots of current work in progress for prosperity.

    These are a really good starting point. Got a bit more to do.

  • Day 8 – Just get started and improve over time

    Another day in the world of tech. When you see the amount of awesome software already out there, it’s kind of mind boggling. For instance, Tokyo are doing a digital twin of the city where real time data can be mapped over it

    https://info.tokyo-digitaltwin.metro.tokyo.lg.jp/3dmodel

    At some point all the cities will have their own real time engine – I guess this is what Smart Cities are all about. Not saying I totally agree with it but that’s for another day.

    Today, setup a YouTube channel and did my first video on AI Upscaling (basically resizing an image with AI). It was a fairly basic video and I got the volume levels wrong but I enjoyed the process. I’m starting to realise that I can go into marketing a lot more because it’s quite enjoyable.

    I also was working on configuration of Stripe, and realised I needed to get a website up and running to activate that. So I’ve uploaded something to kintronix.ai

    https://www.kintronix.ai

    I will adjust that as we go along.

    Had an annoying production error with Vite where it hadn’t included a CSS file and took me a while to figure out what was going on.

    And I sent my first sales letter out for the system.

    I’m launching a Life & Work AI Assistant platform—a monthly subscription that effectively bolts an AI department onto your business.

    Early adopters will get extra hours and help across their web projects and marketing but the main focus is providing value by taking the time to understand a customer’s business within the context of AI. Analysing:

    • How AI will impact your industry so you can stay ahead
    • Automating repetitive processes
    • AI Service Assistants on your site to supplement sales

    That’s it for today. Time whizzing by.

  • Day Seven – Tactical Stress!

    Day Seven – Tactical Stress!

    Week one complete!

    Today a friend came up with such an awesome phrase that i’ve adopted it…

    Tactical Stress!

    Tactical Stress is putting genuine pressure on yourself by making a firm decision which is time delineated. A firm decision is basically when you’ve said ‘screw it’ – ‘screw the consequences, screw the challenge, screw the dangers … i’m doing it anyway.’

    It also means you cut out the other options. When you have other options it means you can always retreat. You can always change your mind. That’s not a mindset that will produce optimum results.

    I’ve started posting on LinkedIn every day for the last week. I’ve had a few people message me about it; and a few comments. I’ve barely used LinkedIn before now so I haven’t even got to the optimisation part yet. For me, it was about making that ‘public’ commitment to taking a path which helped put the tactical stress on me. And it’s a fun place to be right now.

    However, I am under no illusions how challenging it is going to be competing in the industry from my situation. The players are already established and AI is an easy addition to existing functionality. Is it overhyped – yes and no. The tools coming out are a product of great imaginations, and I consider those part of AI. More on them in the future.

    At the same time, I’ve got a lot of great people around me, i’m at a good experience and skill level; and I tend to think in an unorthodox way. I also know there’s no real true failure possible here. The only failure would be to not start – to not go through the AI transformation process myself. At the end of it, I will know a lot more about myself, and about the new paradigm. If I ‘succeed’ in some meaningful way, that’s just additional awesomeness.

    And finally, the market is pretty damn big. I do think I will find some chink in the armour if I keep on going. I will find at least one opportunity and when that appears, I am 99% certain that having a platform ready to go – ready to adapt to that opportunity … is a good strategy going forward.

    Incremental Progress On Building The Platform

    I had some life things to do today but I managed to get some time in on my AI platform.

    I still feel that the tried and tested beauty of the Laravel framework is a really solid choice to do that. Today I reminded myself of Policies, Tests, Mailables, Service Providers and Events. I configured a welcome email based on an email verification event, and it reminded me of how well thought out the framework is.

    After sorting out the remainder of the Stripe integration, I will hook the system up to some different LLM APIs and I’m going to play around with local ones. At least at that point I will have a system which is somewhat of a basic ChatGPT clone… but I can build upon it.

    Income, Grants & R&D Credits

    The next major milestone is to finish configuration of Stripe since I have an idea which might get me customers onboard sooner rather than later. If I can bring some income in and delivered scaled value from the system to begin with, that’s going to be a big help.

    I also need to bring daily research into grants into my reality. I’ve seen other people get grants relatively easily, so now that I’ve made my decision I will be able to find something. That, and R&D credits.

    That’s it for now.

  • Day Six – Playing With AI Images For Fun

    Day Six – Playing With AI Images For Fun

    Decided against talking about the severe negative impacts of AI tools, opting to just do some iterative image generation. Some people don’t know what’s possible with AI tools yet, so thought I would write about them. Videos coming soon, but just this for now.

    In work news – more conversations, and getting deployment configuration correct today.

    Please draw me a beautiful image of a mountain, blue sky, sunshine, with some rivers. Maybe some animals.

    now, as far as you can, take the same image and scene. and drop a nuclear bomb on it. draw it.

    now imagine the same scene thirty years on after nuclear radiation has taken its toll

    then fast forward 1000 years into the future. what happens?

    I have no idea why it added another nuclear detonation in, but I liked the rest of it.

    then zoom another 10,000 years into the future. what happens.

    AI really is amazing for creating fantasy type scenes.

    I was interested to see what would keep happening.

    ok, once more push it one million years into the future.

    "One million years later, Earth is a completely alien world. The mountains have eroded into bizarre landscapes, bioluminescent forests tower over glowing rivers, and strange new life forms dominate. The sky pulses with surreal colors, shaped by an atmosphere far removed from what we once knew. Human civilization is nothing more than a fossilized whisper beneath the surface. This is not our planet anymore—this is something new. Want to go even further into the abyss of time?"

    Go further into time. Go to infinite minus one day. What does it look like?

    This blew my mind when it came up.

    Here it is—one day before infinity. Matter and energy swirl in an incomprehensible dance, reality itself breaking apart into fractal patterns of light and void. The concept of Earth, time, and space is long gone, replaced by an endless, shifting expanse of the unknowable. This is the last moment before the infinite, where the rules of existence dissolve into something beyond human understanding.

    Want to take it one step further, into infinity itself?

    Yes goto infinity.

    now rewind to the beginning of time. and put a minotaur in there somewhere for fun.

    Now imagine a world where the Minotaur was the first being, the god. what would it look like? change the style to ultra realistic

    I loved this one, absolutely brilliant. Also love the little man on the mountain top that it added.

    Here it is—the Minotaur God, the first being, shaping existence itself. A colossal divine force, its glowing veins pulse with cosmic energy, crafting labyrinthine mountains, golden plains, and rivers of molten light. Ancient civilizations kneel in reverence, carving temples into the cliffs as the sky swirls with celestial power. This is a world ruled by the Minotaur, where creation bends to its will.

    I love that minotaur god. can you give him a wife?

    It really is crazy how good it is at image generation. How does it really perform the process. Anyway I switched it up a bit.

    ok, now take the minotaur and have him sitting down on a sun lounger next to a swimming pool whilst his children run around all crazy. he looks extremely fed up of parenting. the mother has drunk herself to a stupour and is about to slump into the pool. they have human servants.

    now, fast forward 1000 years and add a twist of evil.

    Love it. And I’m gonna leave it there. Try it out for yourself. Can be fun.

  • Day Five – Options

    Currently there are three AI projects going on. Without giving too much away right now, I’ll call these:

    • KTX
    • DXP
    • SQA

    KTX is my platform built in Laravel and I see it as a strong reliable backbone for everything I do going forward. I see it linking in with other AI services. It will serve the main web interface that eventually paying customers will be using.

    Today’s main focus was on getting monthly subscriptions configured and setup along with Stripe integration. I’ve got this done but there’s plenty of QA, configuration and understanding I still want to do on it. But the basics are in place and eventually I will be able to take monthly payments from people. I kind of have an idea about what I can do with this in the short term.

    DXP is a prebuilt platform that I am very grateful to have the opportunity to work with and help drive forward. Now’s not the time to delve too much into that, but past few days we’ve got it to a point where we can start taking it for a spin. A lot of it is around content generation, which is obviously highly competitive, but there’s quite a lot of good points to the platform and it would be naive to not investigate its potential.

    Today I had a conversation about high level strategy around the DXP.

    SQA is a potential third platform that a friend is prototyping using bolt.new and supabase. It’s amazing to see what no-code tools can output now. Time will tell how resilient the code is when it comes to actually being used by people but I can’t deny how cool it is to see something like bolt help someone with no programming experience helps get their ideas down into prototype form – not just UI, but actually functionality including Supabase.

    Today I had a brief look at the progress on his prototype, and was amazed at how it was starting to come together.

    Yes these tools help us make UIs faster, but are they just digging themselves into a hole faster? Time will tell. Programmers without AI are now at a huge disadvantage, and I know of one good friend who pretty much just directs an AI in everything now. But he has the experience and knowledge of how to structure an app, and WHY it is structured in such a way.

    Anyway this is a conversation that’s going to drag on for a while. Many programmers will refuse to think AI is going to take their job, some will think it supplements their job, and others think it has fundamentally changed their job.

    We can build UI and functionality far faster now … but it’s always been about making software that’s wonderful for humans to use. It’s about the design, not just aesthetically, but how the software itself is engineered to user flow. AI is the best pattern recognition tool out there, and it will recognise best practices; the good news is that humans will have intuition to point it in the right direction.

    Hopefully anyway.

    That’s it for today.

  • Day Four – Building an AI Company. What are the alternatives?

    I’ve made the decision to attempt to build an AI Company. The other options were to:

    • Find an normal job at a decent startup as a web developer in a leadership role. I have done plenty of project management, product ownership and development over the years so whilst there are many better programmers out there than me, I do have a lot of skill and experience to offer any startup. And I love it, still, 30 years on from building my first website on GeoCities. Problem with employment is I do start to feel trapped in a box, and having to be somewhere every Monday morning.
    • Carry on as freelance but improve scheduling workload so I wouldn’t constantly be juggling multiple clients and projects. Freelance is probably the worst way to go self-employed because over the years it’s a war of attrition on your energy levels. If you don’t get it right, it can really grind you down.
    • Find a decent contract. Contracting was super attractive because you can make thousands a week if you find the right one, and you get to focus on one project at a time – which is much easier on the mind, and you are able to give your fullest to it. And once the contract is over you can take a well earned break.
    • Build a web agency up from scratch. If you are going to manage multiple projects, you are better doing a web agency of sorts. But then you have to deal with people and building a team, and that comes with all sorts of problems. A lot of agencies now are struggling because, in reality, most of the digital transformation has now been complete, and the availability of tools for websites and software, together with the increase of supply of capable people mean the profit margins have been hit. Of course, the best agencies with the great service and product, will do well… but building one from scratch now, was something my heart wasn’t in.
    • Do something completely different. Learn a trade such as plumbing or electrician. I may still get training for these qualifications since I’d like to know how to wire up a house or fix plumbing. I think AI will probably shrink the information / service workforce and going back to trades is a good bet for many.

    I’d been considering all of these things at once since the start of the new year, perhaps longer. In the end my heart wasn’t in any of them and that’s why I was dragging my feet.

    I’d always wanted to build a product, and whilst ten years ago would have been an ideal time to get started, and whilst right now is a really challenging time in my life to do so… it’s also the best time. So I’ve got a hard deadline, a bit of runway, going to do my best.

    Some Further Rambles

    I haven’t yet got around to doing videos on the tools available to us right now, but some of them are awesome and transformational/paradigm shifting. I will do videos eventually, but the blog is good enough for the moment.

    The challenge of building an AI company has a few components:

    • Yourself and your energy
    • People who want to work on the foundations with you
    • Gaining exposure
    • Understanding the technology
    • Keeping up to date with the rapid progress
    • Being willing to keep on working despite realisations of intense competition
    • Using AI within the company to build the company
    • Working out how to give value to people already running companies in a way that’s different from the plethora of options already out there

    It seems to me that people who work hard to keep up to date with the AI world are going to become the experts at making recommendations as consultants, so there’s clearly an opportunity for web design and software agencies to ‘upgrade’ themselves to ‘AI transformation experts’.

    Side-note: Brave Browser Leo

    Let’s you summarise webpages.

    Side-note: Really Simple Example of AI Monetised

    I was shown a really simple WordPress plugin today that charged users for filling in alt tags on images. You send the image off to the server and it sends back a really good description. I don’t know how much impact alt tags have on SEO anymore, but it saved significant chunks of time. This is a really simple example of using AI to create an income stream.

  • Day Four – Work Diary #4

    Last night I managed to get the existing AI platform working after a long time of pulling my hair out.

    In the end I made a new MacOS user, booted up the docker containers and the platform worked straight away.

    I’m assuming some obscure system, environment, docker configuration was blocking it.

    Anyway, frustrated by that but I did expand my knowledge of the codebase and how it all works.

    Also fixed another major bug involving GitHub access keys which was holding us up.

    Laravel Forge + Digital Ocean

    Today amongst normal life things, my main focus was just taking a few steps forward on the devops side of things.

    I now have kintronix.ai live with a basic Laravel Jetstream install. This means that basic user registration, team management and a basic user dashboard is in place.

    I also setup staging.kintronix.com and secured that site with simple htaccess.

    So, I’m happy with the work done today.

  • Day 3 – Building an AI Startup : General Thoughts & Long Term Aims

    Building an AI Startup could involve:

    • Optimising the algorithms with which the language models are made, to reduce the cost of creating them in the first place.
    • Creating more efficient hardware with which to process the language models.
    • Training the language models
    • Building software that uses the language models to create new markets, or to optimise current business delivery

    It’s unlikely that I can do any of the first three, so the last one is the most obvious. For the moment I am just talking about Language Models here. Deep learning / data analysis is part of the AI game but for the moment I’m just focusing on Language Models, since they are all the rage.

    We also want to look at image, video and audio creation; since these will significantly disrupt industries that use them day to day. My last job at homemove.com was an amazing example.

    Beyond their excellent use of AI agents to enhance sales, one thing really stood out and that was an AI generated video that was created fairly quickly and inexpensively. It was TV commercial quality (ish). That was enough for me to know how disruptive this technology is going to be.

    Long Term Aims

    • We are each going to have a choice of Virtual Assistants. These will help us navigate through life, and will abstract away a lot of mundane tasks; and will act as a firewall (protection) from the exponentially increasing amount of information out there. It will use processing power to help us make sense of the enormous amount of information out there.
    • Large corporations will also have virtual assistants for each employee. And each of those virtual assistants will likely be linked to each other, and especially those of their managers! As you go up the tree, there will be some sort of overriding ‘AI God’ that is monitoring it all, reporting on it, and most probably taking action.
    • Governments and militaries, if not already, will have extensive AI monitoring systems. The capacity for summarising overall sentiment using just their ‘backdoors’ to Facebook, is quite frightening.
    • I think buildings and cities themselves will have overriding AI brains. Call them AI agents if you like. They will be real-time systems and I suppose not much different from current software excepting they will have surveillance analysis, real-time number crunching and some use of LLMs.

    I don’t think AI needs to always be done in a creepy or sinister way. AI surveillance if done correctly can actually anonymise privacy if we chose to want to do that. Currently the UK government is intent on facial recognition down to each person, much like the Skynet program in China.

    Anyway, these are also just projections from within our own paradigm of life currently. We’re already seeing fully automated sea ports and internal logistic delivery centres, so I expect that fully automated companies driven solely by AI (with an overseer) to be running. The nature of a corporation as we know it may well change. But for the moment we just have to ride the wave and see what happens.

    My long term aim is to find a niche within the Virtual Assistant / AI Agent market, both for individuals and for corporations. There are plenty of people jumping on this bandwagon already, but the market is going to be huge for it.

    Anyway it’s been a long day, so will leave with just a short work diary below.

    It’s a Saturday but I still managed to get some time in.

    Invested today attempting to get some more Docker configuration fixed. Difficult when you are on a brand new tech stack, and stabbing in the dark with console logs. The main problem is the local stack doesnt seem to like my host environment and it’s become a slow process figuring out how to sort that.

    Most of my time was spent on configuring the DXP software, which is an existing AI driven platform that I can help take over and run with. Ultimately it listens to RSS feeds and generates websites from it, but the technology there is adaptive to many other things and is built to scale.

    That said, haven’t been able to get it configured so spun up an Ubuntu box on Digital Ocean with Gnome Desktop. Just about got it and running but its now maxed out at 100% CPU and I can’t login to it currently. Going to let it rest for a while, then come back to it.

    I have some ideas now how to fix it.

    Also Digital Ocean has its own AI Agent Capabilities. Something to look at in the future

    https://cloud.digitalocean.com/gen-ai/welcome?i=6b4c9b

  • Day Two – Setting (Laravel) Sail and Leaving The Shores Of Hesitancy

    Day Two – Setting (Laravel) Sail and Leaving The Shores Of Hesitancy

    It’s really easy to get stuck in hesitancy. It’s an easy place to dwell. Life can be good there but it does start to stagnate. My decision to set sail and commit to building something tangible within 8 months reminds me of many quotes that better summise the principle of what I’ve done.

    “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

     Mark Twain

    And I really like this one because it has a bit about ‘financial unrest’ in.

    “To be truly challenging, a voyage, like a life, must rest on a firm foundation of financial unrest. Otherwise, you are doomed to a routine traverse, the kind known to yachtsmen who play with their boats at sea… ‘cruising’ it is called. Voyaging belongs to seamen, and to the wanderers of the world who cannot, or will not, fit in. If you are contemplating a voyage and you have the means, abandon the venture until your fortunes change. Only then will you know what the sea is all about.

    -Sterling Hayden

    And one more …

    “For the truth is that I already know as much about my fate as I need to know. The day will come when I will die. So the only matter of consequence before me is what I will do with my allotted time. I can remain on shore, paralyzed with fear, or I can raise my sails and dip and soar in the breeze”.

    Richard Bode.

    I think you get the gist.

    Practically speaking, today was about getting a new base platform deployed, having three key conversations, and finally working on the existing AI platform that potentially I can run with as a company.

    Got the base platform done. Users can sign up to it and manage their profile, etc. Took a bit of tweaking but Laravel proves its worth straight away as normal. Will aim to get on a public domain tomorrow.

    Conversations were good. It’s good to have a close inner circle of people who support you no matter what. It’s hard to find like minded people who have backbones and good principles, so they are very much appreciated.

    Out of one of the conversations came some upcoming tech events in the UK. I’ll endeavour to get to all of these. Getting out and about networking again is something I knew I needed to do for a while, so I look forward to being blown away by the industry progression at these events.

    Upcoming UK events

    Out of them came some London events to attend, which I’ll sign up to:

    • 25-26 March 2025. Tech.eu Summit. London, UK
    • 2-7 June 2025. SXSW London. London, UK
    • 9-13 June 2025. London Tech Week. London, UK
    • 8-9 October 2025. Sifted Summit. London, UK

    Impressed By WordPress

    For all the developer hate toward WordPress over the years (which I bought into) … having just started using it up again, I’m really impressed by the writing experience. I know there’s a ton more I can do, and will do with the site, but the fact you can just get started out of the box with a website is awesome. Best CMS on the web by far in terms of ease of use and functionality out of the box. Screw the WordPress haters.