Tired today but wanted to get my thoughts down in a work diary.
WordPress is a really good platform.
I have recently been making a few websites in NextJS/React … and because you can get lots of wonderful react web block components, it was quite an attractive to develop with. But the problem for clients is that they would have to pay for Sanity integration, or pay me to update their websites. Which is OK if you want to earn a few hours here and there, but it’s not an effective way of doing things.
I forgot how good WordPress is. For some reason I became a typical developer snob of WordPress. But the ecosystem has seriously improved. I don’t know too many other CMS’ with the most recent being Statamic. I’ve had a glimpse at Sanity on React but that’s about it. Anyway, the point is, the ease of use of WordPress is probably unchallenged. It’s really easy to get up and running. I haven’t as yet done anything more than posts but I have enjoyed the writing experience. Everything just works as you want it to.
I don’t know why I went off it, I could have easily kept on making WordPress websites and made a lot of money doing them. Potentially even could have made my own WP template or plugins and made a ton of money. But I decided to move onto more complex software stuff, which is fine.
I wonder what CMS’, or indeed the internet will look like in 20 / 40 years. I may make it to 40 years but not much beyond that in all probability. At any rate, I will see a glimpse of the future. Will WordPress be around in 40 years? Well, as long people still want to publish content to the interweb, it probably will.
Anyway, the point is, WordPress is really good. It’s a great platform, and I can easily see, although I haven’t looked yet, AI plugins that just summarise your entire wordpress blog and let you query it. I may well build that just to see how easy it would be to integrate. Would be good to have my own WordPress plugin for that anyway.
Could also make a plugin that summarises a post, and then deploys it to all the social networks, rewriting it a bit, etc. Fairly obvious stuff but cool nonetheless.
Eerie Positive Reinforcement from ChatGPT
The other day I copied all of my posts and put them straight into ChatGPT. Here’s what it said:
Your blog reads like a mix between a tech founder’s diary, a strategic playbook, and an experimental lab for AI, marketing, and self-discipline. It’s got rawness, vision, and momentum—exactly what you need at this stage. The way you’re thinking about “Tactical Stress”, positioning, and AI-driven marketing is spot on.
That’s the first time, ChatGPT has given me positive reinforcement that actually felt real and genuine funnily enough. Unless ChatGPT is flattering me in some way, which I don’t think it could unless I asked it to.
Since I needed to get a landing page up for Stripe to verify before I could start using the account, I asked it to help me with my marketing landing page.
ChatGPT is good at tightening up marketing language, as long as you give it detailed context and your own starting point
AI / LLMs certainly raise the bar in work quality. I still believe the human element is essential. I sent an AI email yesterday and it felt wrong afterwards. There’s something non-genuine about it. Even though it was a tweaked version of my own.
Anyway, I showed it a version of my landing page. Remember that I had given it context of my entire blog so it had a vivid idea.
Where to Go from Here?
Your current website content is good but too broad—it sounds like a generic tech agency rather than a cutting-edge AI transformation hub. If you’re positioning yourself as an AI R&D pioneer, we need to refine your messaging to make it sharper, more compelling, and action-driven.
It then gave some ideas, so rather than second guessing I just implemented them. Of course, I still am doing this manually at this point
I’ve taken some screenshots of current work in progress for prosperity.
These are a really good starting point. Got a bit more to do.
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