Today’s post is a bit more of a strategic analysis of the situation.
- There is a clear demand for more information on AI, across the board – from SMEs to enterprise.
- AI Agencies are a fairly new phenomenon, and existing agencies will eventually realise they need to pivot to offer this service.
- There is too much information out there regarding AI, and everyday I find a new tool, or new bit of news that blows me away. For the person who is not focused fully on AI, they don’t have the time or inclination to full match that.
- Whilst there is an abundance of information, how much of it is actually relevant and actionable? A lot of people are now just getting their information from language models, coming up with strategies that sound good on the surface, but actually don’t work in practice.
- Apart from people who have been at it for a few years, most people are nowhere close to understanding how to actually use AI to build/grow their business. They know there’s something that can help, but they aren’t sure specifically what that is.
So, it’s clear to me that an AI Agency fulfils a demand that most companies are going to realise they need fairly quickly; and over the last fifty days or so I’ve figured out more or less that AI for business is about:
- Being able to gather meaningful data from the internet in an automated fashion; using web crawling techniques blended with AI
- In tandem with data gathering, AI can help with lead generation and create workflows that help a customer through their journey with companies. LLMs can be used to tailor emails to send out meaningful sales emails to people
- Having a system driven by AI that oversees the entire business operations
- Virtual Agents and Chatbots that act as the first point of contact for people using either websites or going through other ecosystems like whatsapp
- Using automation tools to reduce time spent on manual tasking. Saving even five minutes per week on a regular task is roughly 4 hours per year saved. So over ten years for a company it’s the equivalent of a single employees working week.
- Driving the content strategy with automation and generated content to supplement current marketing efforts
- Able to develop digital features faster using AI code helpers and ‘vibe coding’
- Able to talk to their data more effectively and gain insights
It’s also clear to me that I still really enjoy, and am good at, development non-AI systems – becoming better at managing the projects of them – and that most of these will eventually be required to integrate with AI.
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